Hello!
I’m Sisley.
A seasoned creative Swiss Army knife, with a sharp eye for big, smart ideas - and a genuine passion for bringing them to life.
Currently: Senior Creative at Born Social
The brief:
Create assets to celebrate Smirnoff Ice’s 25th birthday year that can be used by multiple global markets.
Smirnoff Ice 25th Birthday
The idea:
Create a vibrant and cohesive series of visual assets designed to evoke a strong sense of nostalgia. Drawing inspiration from the early 2000s, these assets feature globally recognisable motifs, from vintage desktop and Microsoft interfaces, to Y2K fashion, and iconic accessories of the era. They’re designed for multi-market appeal and various social platforms - including a custom Snapchat filter.
Guinness x Rugby World Cup
The brief:
Generate excitement among Irish fans for the Rugby World Cup through the campaign line "Don't Jinx It," whilst positioning Guinness as the focal brand.
The insight:
Irish fans harbor quiet anxiety about their team's chances and rugby culture is steeped in superstitions, rituals, and traditions that fans take seriously.
The idea:
Launch the campaign with a tongue-in-cheek public apology from Brian O'Driscoll - rugby legend and trusted brand ambassador - who admitted to jinxing the previous World Cup. As a national icon and voice of experience, Brian brought credibility, humour, and emotional weight to the message (which went viral) encouraging fans to join him in not repeating history this year.
The concept was then evolved into a fully integrated 360 campaign. Using creative devices like censorship, pixelation, and interactive social features to dramatise the superstition. The "Don't Jinx It" message came to life across social media, digital out-of-home, and real-time reactive content - building a shared national experience and bringing fans together, in the true spirit of Guinness.
The brief:
Develop a suite of adaptable evergreen assets for Smirnoff's global markets, incorporating seasonal relevance while maximising existing footage.
Smirnoff - Evergreen Content
The idea:
Revitalise and re-contextualise existing content through playful, socially-native copy paired with dynamic, engaging motion graphics that resonate across multiple markets and occasions.
The brief:
Showcase exclusive Wimbledon perks for Barclays customers while highlighting their partnership with the LTA.
Barclays x Wimbledon
The idea:
Develop a series of visually compelling content ideas that tap into social trends and native platform formats. By leveraging brand ambassadors, creators, and recognisable social formats, the content is designed to engage audiences beyond the existing Barclays customer base - amplifying both the reach and cultural impact of the partnership.
I also dabble in digital drawings.
